Florale Bloom

Brand identity

Florale Bloom is a conceptual branding project designed for a boutique flower shop that embodies modern elegance and natural beauty.

About this project

This project features a custom logo, a dreamy blush and sage color palette, and cohesive branding materials to bring the shop’s refined, welcoming vibe to life. The goal was to create a timeless brand identity that feels fresh, professional, and effortlessly chic.

Visual Direction

Collage of pink flowers, a florist shop, and people arranging bouquets in a bright flower shop

Typography

The inspiration for this color palette was tropical flowers. I wanted to play with rich colors found in flowers in the tropical forests of

Header and Title Font: Parfumerie Script

Black cursive wordmark reading “Parfumerie” on a white background